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Great Pretenders

Feeling disconnected from an industry that lacked imaginative, open-ended play, Founder & CEO Joyce Keelan set out on an ambitious journey to launch a brand that would deliver on her vision of innovative high value lifestyle toys. 35 years later, with a team comprised of over 75% women, Great Pretenders is proud to have shipped products to boutiques, concept stores, gift shops and some of the best toy stores across the globe, all while introducing innovative new designs and trend setting categories from our hometown of Sarnia, Ontario, Canada.

Shop the Look!

Ballet Tutu Dress
Ballet Tutu Dress
Sale priceFrom €23,49
Rainbow Unicorn Cape & Headband
Rainbow Unicorn Cape & Headband
Sale price€34,99
Magical Unicorn Wand
Magical Unicorn Wand
Sale price€13,99

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