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    Once Upon A Time...

    There was a mom troubled by the lack of fun and imaginative toys for her children. It was Christmas, and no matter which shop she visited she just couldn't find the toy she had in mind. But she did have a sewing machine in the basement and so that holiday season she decided to create her own toys to gift her children. Fast-forward 30 years, where Joyce Keelan's endeavors have transcended into the brand Great Pretenders, whose products spark children's imaginations around the world

    "Ordered a couple costumes for my son and I was SUPER impressed with the quality! The costumes we ordered are capes, so they are so easy for him to put on and take off on his own, and I LOVE the value of these, as they are going to last us for MANY years to come!"

    Sandra Riccardi

    "Just received our picks from Great Pretenders and are completely blown away!!

    My daughter LOVES her colour your own cape, that is washable! Wears her washable doctor’s outfit every single day so needless to say it is a winner!!"

    Erica Bonns

    "Love this company! Such beautiful costumes that any girl or boy would love. I definitely recommend them. They are also very kind and willing to help find what you’re looking for!"

    Gina Alonzo Lopez

    Imaginative Play
    Imaginative Play

    "When children pretend, they’re using their imaginations to move beyond the bounds of reality. A stick can be a magic wand. A sock can be a puppet. A small child can be a superhero."

    Fred Rogers