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The health and safety of our employees, customers and communities is our top priority. Read about our response to COVID-19. Due to higher volumes of deliveries, our courier service is experiencing delays. Please know we are shipping as quickly as possible during this time.
There was a mom troubled by the lack of fun and imaginative toys for her children. Baffled by this, Joyce Keelan set out on her ambitious journey to come up with creative, pretend-play toys that would light up any child's imagination. Fast-forward 30 years! Her endeavours transcended into the vastly successful lifestyle brand Great Pretenders, which designs and manufactures award-winning toys, jewelery, and accessories. Welcome to Great Pretenders.
"When children pretend, they’re using their imaginations to move beyond the bounds of reality. A stick can be a magic wand. A sock can be a puppet. A small child can be a superhero."
Fred Rogers
